A glance at the comments on the previous post shows what a complex topic this is; it easily merits a follow-up. For this article, I’m going to focus on the conundrum facing the individual who is trying to set a price for mediumship/life-coaching/therapy/etc. The economics are much more interesting than selling physical commodities, or even regular services like lawn-mowing or waiting tables.
Warning! I’m not an economist; I’m just a thoughtful guy who’s interested in economics, and has read and thought a lot about this problem. If you want to try out my advice here, I suggest doing it first in a small inconspicuous area where a permanent stain won’t show…Continue reading “Selling Salvation II: Setting a Price for Your Product”