Selling Salvation II: Setting a Price for Your Product

A glance at the comments on the previous post shows what a complex topic this is; it easily merits a follow-up.  For this article, I’m going to focus on the conundrum facing the individual who is trying to set a price for mediumship/life-coaching/therapy/etc.  The economics are much more interesting than selling physical commodities, or even regular services like lawn-mowing or waiting tables.

simplemagicWarning!  I’m not an economist; I’m just a thoughtful guy who’s interested in economics, and has read and thought a lot about this problem.  If you want to try out my advice here, I suggest doing it first in a small inconspicuous area where a permanent stain won’t show…

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