Selling Salvation II: Setting a Price for Your Product

A glance at the comments on the previous post shows what a complex topic this is; it easily merits a follow-up.  For this article, I’m going to focus on the conundrum facing the individual who is trying to set a price for mediumship/life-coaching/therapy/etc.  The economics are much more interesting than selling physical commodities, or even regular services like lawn-mowing or waiting tables.

simplemagicWarning!  I’m not an economist; I’m just a thoughtful guy who’s interested in economics, and has read and thought a lot about this problem.  If you want to try out my advice here, I suggest doing it first in a small inconspicuous area where a permanent stain won’t show…

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Selling Salvation: How Much is it Worth?

Mercy is calling you, won’t you give heed?
Must the dear Savior still tenderly plead?
Risk not your soul, it is precious indeed;
What would you give in exchange for your soul?
What would you give? What would you give?
What would you give in exchange for your soul?
Oh, if today God should call it away,
What would you give in exchange for your soul?

(Bluegrass standard; lyrics by FJ Berry)

How much is salvation worth? In dollars?

No, really, I’m serious. How much would you pay? And I’m not just addressing those Christians and others who believe in literal salvation; I’m talking about ultimate spiritual fulfillment in whatever belief system you follow.

FireAndWaterAnd I’m talking about hard cold cash here. Imagine you’ve got a dollar bill: you can put it towards a loaf of bread, you can put it towards college, and now you can put it towards Nirvana. Your choice. How many dollars would you be willing to pay?[Continue Reading…]